BE PART OF DEVIATE’S FUTURE

become a Shareholder

By becoming a Deviate shareholder, you will be supporting our growth plans which includes accelerating the delivery of our:

eMTB range
R&D into sustainable materials and manufacturing processes
Ambition to bring production to Scotland

REQUEST MORE DETAILS

IN A NUTSHELL

Deviate Cycles has very quickly positioned itself at the very forefront of modern mountain bike design and 2024 will be no different. We have big releases planned for the year ahead and to help us accelerate our growth plans, we are reaching out to the mountain bike community to invest in the future of Deviate.

WHY INVEST?

AWARDS & ACCOLADES

The world's largest mountain bike website Pinkbike, picked Deviate’s Claymore as their Enduro Race Bike of Choice 2022
The Claymore was then nominated for their 2022 “mountain bike of the year” award alongside household names such as Trek and Santa Cruz - no other UK bike manufacturer has ever achieved this
The Claymore was chosen as the Winner of Singletrack’s ‘Editor’s Choice Award’ in 2022
Our titanium prototype was just declared “Coolest bike of the year” by GMBN

consistent performance

Despite the hardest year the mountain bike industry has ever had, Deviate continues to achieve year-on-year growth
Reviews are consistently strong for both the Claymore and the Highlander II

“If Deviate didn't make the Claymore, they'd be perfectly entitled to call the Highlander their trail and enduro bike.” - Seb Stott

“The Deviate Highlander 2 is an exotic trail bruiser with a massive all-round potential.”

INNOVATION

Our vision is to accelerate the evolution of mountain bike design and we are delighted to announce that we have received grants from Scottish Enterprise and Innovate UK to advance the following projects:
- Developing and launching the eMTB range (with the first in the range due to launch later this year)
- To continue the R&D into sustainable materials and manufacturing processes such as those showcased on their Titanium prototypes
- Ambition to bring production to Scotland

This, alongside the investment from shareholders, will help us gain considerable momentum in delivering these projects.

BECOMING A SHAREHOLDER

Due to the costs of an exercise like this, we have a minimum buy-in requirement of £10,000. We of course understand this is not for everyone, but if owning a part of Deviate Cycles is of interest – we would be delighted to share further details, including financials, on a follow up call.

Shareholders will be invited to our annual AGM, with guided tours around the local trails and BBQ with the Deviate team. Depending on the level of investment, lifetime discounts and a free eMTB will form part of the perks